This ensures the site is primed to compete in the search results. An auditor needs to consider numerous options before recommending several keywords to his client. SEO Anomaly These keywords will be the backbone of your website and based on them, you can expect slower or faster growth.
Looking for a Google SEO Checker? Here’s 15 to Check Out
For a quick refresher, title tags serve as the title of your webpage in search results. In the example below, you can see the title tags, like “Pellet Stoves – Mobile Home Repair,” outlined in yellow. If you’re looking to save money by only auditing a few of your webpages, don’t. An audit like that only provides your business with a partial view into your SEO strengths and weaknesses. Start with issues that have the biggest impact on your SEO and user experience. Your title tags and meta descriptions are your first chance to impress people in search results.
Another important element of on-page SEO is having sitemaps that give search engine crawlers ways to find the pages on your site. Unlock the power of advanced SEO tools and data-driven insights. That means we’ll work to keep this audit checklist up-to-date as SEO changes, so be sure to check back for new updates. If you have any additions or suggestions, please let us know in the comments below. Videos play an increasingly important role on the web, but in truth, many sites pay no attention to video SEO.
While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment. Shows you whether the site has any manual actions preventing it from ranking. If you’re not then grab a free certificate from Let’s Encrypt and follow our guide. And Core Web Vitals is actually part of a wider ranking signal called “Page Experience”.
- You can do a lot to improve your site speed, so once you have collected all the data, add it to your sheet with the rest of the tasks to tackle.
- Think of it like your quality scorecard highlighting content gaps, inaccuracies, or non-compliance areas.
- We analyze the key areas on your site where webcrawlers look for keywords and topical signals.
- If you’re unsure where to focus your efforts, a website audit is a great place to start.
Step 2: User experience & content SEO
Many people quickly discard direct mail without a second thought, and magazine or newspaper ads are frequently ignored—or missed entirely by those who prefer digital media over print. You can use PPC campaigns to test keyword strategies before implementing them in SEO. Configure multiple report layouts with different branding, colors, languages and checks to use quickly and interchangeably. It may take a lot of time and effort, but it’s critical to your company’s online success. That can be disastrous for a business trying to grow online, which makes it even more important that you perform an SEO audit regularly to keep your site in tip-top shape. You want to earn the featured snippet, also known as “position zero,” because voice search devices pull information from these featured snippets.
Not only have we driven more than $10 billion in revenue for our clients, but 91% of our clients stick with us. Most businesses, 55% of the ones we surveyed to be exact, opt to choose an SEO or digital marketing agency, like WebFX, to perform their SEO audit. The first search result claims more than 30 percent of all search traffic, demonstrating that it is good to be number one. If you want to rank in the first search result, however, you need to maintain a website that follows SEO best practices.
The average timeline for an SEO audit also depends on the size of your website. If your site features 10 to 15 pages, it may take only a week to audit it. But, if your website features more than 100 pages, your audit could require more than 45 days. That’s why, if you want to improve your revenue long-term, it’s worth investing in SEO services. Depending on your SEO agency, they may offer additional competitor analysis tools.
As SEO professionals and site owners, we know first-hand where webmasters need to focus and spend their time. Many SEOs often overlook security issues, but Google takes it very seriously. Beyond implementing HTTPS, there are a couple of areas you want to check if your site experiences problems. The tool perfectly picked up the low-quality content and explained why it scored so badly. This is exactly the type of content that Google’s human quality raters (and algorithm) are designed to flag. What’s really interesting is how the marketing tone sometimes overshadowed the educational content – a big red flag for Google when it comes to financial advice.
Structured data
This audit assesses technical aspects, such as website structure, mobile-friendliness, and indexing. It’s ideal for businesses with medium-sized websites seeking to enhance user experience and technical performance. SEO audit is the process of identifying your website’s strengths and weaknesses. Website SEO audits help you find all the issues that are preventing search engines to boost your site rankings in search results. Instead, digital marketers should rely on trusted technical SEO audit tools to help identify and resolve the most important website issues that can negatively impact search rankings.
It is used to automatically redirect a webpage to a different URL. Spammers often exploit this method to redirect visitors to pages with unrelated or potentially harmful content. Search engines don’t approve such methods and can penalize your website for this.
