Think “healthcare technology trends 2025,” “AI adoption statistics,” or “new startups in FinTech”. A content alliance is a smart way to gain backlinks, visibility, and credibility through content co-creation with another brand in your niche. Each partner promotes the content, links to it, and shares it with their audience, multiplying reach and backlink potential. Google wants to show users content that’s credible, accurate, and created by people who know what they’re talking about.
It’s a crucial part of the process that helps you take the topics you came up with in step 2 and write content that matches them to rank high in the search engines. You’ll also learn how to build an SEO strategy that works to increase your website’s rankings and traffic in search engines like Google, Yahoo, and Bing. By the end of this page, you’ll know everything there is about developing good SEO strategies that deliver great results for your business. Circling back to your keyword research, this is a great opportunity to use these phrases and competitor analysis as the basis for a long-term content plan.
Making necessary adjustments and optimizations based on data
The lower the competition, the more likely you are to rank for a keyword. Head term keywords are very broad and usually very competitive. On the other hand, long tail keywords are more specific and have less competition, with usually a higher likelihood for conversion because of their relevance.
Broken link building involves finding sites that are linking to broken pages. As I mentioned above, just keeping an ear to the ground in your industry for relevant new terms, tools, products, and concepts is a good starting point. There’s a distinction here between new keywords and trending keywords.
Keep abreast of SEO news
Choose a topic you want to get high rankings from your list of primary keywords. This must be specific but broad enough to create several pages around it. It’s a BHS Links topic with a high search volume, suitable for a pillar page.
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- Link-building is the process of attracting inbound links (also called backlinks) to your website from other sources on the internet.
- This could be by co-authoring a comprehensive guide, conducting joint webinars, or creating collaborative studies.
- This can be particularly helpful for local SEO and ranking location pages on localized websites (such as local directories, chamber of commerce sites, or local magazines).
- Instead, by using search data as an insight engine, SEO can act as a powerful compass upstream in the marketing strategy development process.
- Today, building lots of exact-match anchor text links is considered spammy.
SERP analysis is important to determine if and how you can rank for a target keyword. It also allows you to verify the search intent and look into the actual SERP landscape and features. In the olden days of search engines, the more keywords you used, the better a page would rank.
